Buy Gothic Gargoyles

Every profession has a dedicated language; those words, terms, phrases and concepts that serve as both a short-hand for practitioners and as a filter to keep outsiders at bay. In most cases these vocabularies are created or policed by professional bodies much like the medieval guilds protected the trade secrets and prerogatives of their members.

The best example of this can be found in any hospital where the medical argot is a mix of Latin, tech terms and centuries of practice, study and innovation. Doctor’s language is a great wall of China for patients and their families; a barrier that instills fear and confusion as it fosters dependency which is further complicated by the methodology of medical practice driven by hospital’s need and third-party insurers needs for efficiency, economies of scale, brad building and repeat business.

A visit to anyone in the hospital offers several clear directives to marketers:

1. Expose the Process. Everyone needs to understand the basic rules of the game. In the hospital you are on your own. Doctors, specialists, nurses, students, aides and schelpers of many stripes traipse into the room and do stuff. The plan, the sequence and the goals are rarely understandable or clear and nobody is incented to tell you. Finding out what is wrong with the patient, who is managing it, what are the issues and considerations and what is going to happen next is much harder than the most complicated video game and more frustrating than the best mystery novel.
2. Loose the Lingo. In real life most people get it and most things can be explained simply or by analogy. Consumers and patients aren’t as dumb as we look. The professional nomenclature which marks guild membership is a turn-off and a barrier to effective care, especially in cases where the patient’s family or friends need to give the medical team data, context or information. Without understanding what’s going on and what the doctors are thinking about, patients and their loved ones edit the data they share which in turn can complicate or frustrate effective treatment. This holds true across many service businesses where professional ego and distance creates an unnecessary and counterproductive adversarial situation.
3. Consider Context. Every message to a human brain is processed through the state-of-mind filter. The hospital, by its nature, is a scary and disease filled place. Anxiety is ubiquitous. Add the scary visual of a loved one confined to a bed, near naked and uncomfortably hooked up to honking and beeping machines and your target customer is lost in a sci-fi world. You must factor in the emotional context of your target audience since all medical and stressful communication has to start with the understanding that the audience is disoriented, fearful, ignorant and anxious. Too often the medical professionals’ cool, professional and familiar context rather than the patient/family context drives the message and the communications style.
4. Get Real. Humans are physically and emotionally sturdy. Evolution has wired us to nimbly handle threats and to instinctively process information. There is little or no point in withholding information or attempting to guild the lily, especially to people supporting patients with chronic or persistent ailments. Nobody thinks medicine is a precise science. Everyone understands that there are multiple variables at play. But few of us have the patience to slog through dis-information or the knowledge to piece together the real story from fragments and snippets of data and opinion parsed through a large and unknown cast of characters.
5. Tackle the Topline. Take charge of the communications burden and tell customers or patients the topline. You have the affirmative, proactive communications burden. It’s not okay to hide, duck or wait till the customer or patient is red-faced, screaming or homicidal before sharing information. Everyone needs to understand where they are, what is happening next and what are the possible outcomes of the game. This is true if you are selling socks online, undertaking an eLearning exercise, or supporting a chronically ill relative.

About the Author:

Danny Flamberg has been building brands and businesses for more than 25 years. As CMO at DuplicatePoker.com, he has worked as SVP, Direct Commerce at Everlast Boxing, as VP of Global Marketing at SAP, SVP and Managing Director at Digitas in New York and Europe and President of Relationship Marketing at Amiratti Puris Lintas and Lowe Worldwide. He earned an A.B, an M.A. and a Ph.D. in politics and economics at Columbia University.

You may also find articles by Danny at the TalentZoo.com website under Marketing Moxie.

Article Source: ArticlesBase.com – Marketing Lessons From the Hospital

Scary Eyes $34.99 Scary Eyes

Scary Eyes $34.99 Scary Eyes

Dictionary of Demons Names of the Damned (Paperback) $42.2 The Dictionary of Demons starts with a simple premise: names have power. Throughout medieval and Renaissance Europe, it was believed that a demon`s true name could summon it, compel it, and bind it. Paranormal expert Michelle Belanger has compiled the most complete compendium of demonic names available anywhere, using notorious and obscure sources from the Western grimoiric tradition. This beautifully packaged book, which includes short articles on many facets of demonology, is destined to become a classic reference work.

Chinless Executioner Mask - Scary Halloween Masks $9.06 This Chinless Executioner Mask is sized for adults and would go well with any medieval knight themed costume!

Medieval Europe $23.09 Purchase one of 1st World Librarys Classic Books and help support our free internet library of downloadable eBooks. Visit us online at www.1stWorldLibrary.ORG All divisions of history into periods are artificial in proportion as they are precise. In history there is, strictly speaking, no end and no beginning. Each event is the product of an infinite series of causes, the startingpoint of an infinite series of effects. Language and thought, government and manners, transform themselves by imperceptible degrees; with the result that every age is an age of transition, not fully intelligible unless regarded as the child of a past and the parent of a future. Even so the species of the animal and vegetable kingdoms shade off one into another until, if we only observe the marginal cases, we are inclined to doubt whether the species is more than a figment of the mind. Yet the biologist is prepared to defend the idea of species; and in like manner the historian holds that the distinction between one phase of culture and another is real enough to justify, and, indeed, to demand, the use of distinguishing names. Author: Davis, H. W. C./ 1st World Library Binding Type: Paperback Number of Pages: 188 Publication Date: 2004/12/01 Language: English Dimensions: 8.50 x 5.50 x 0.43 inches

The Medieval Surgery by Hunt, Tony [Paperback] $49.34 Tony Hunt presents, for the first time, the complete set of illustrations which accompany a 13thcentury AngloNorman translation of Roger of Parmas Surgery (c.1180), the first original treatise on surgery to be written in the medieval West. His commentary relates the drawings precisely to the sections of text they illustrate, providing accurate identification of the different medical treatments depicted, fusing careful translation from the Latin text with modern medical perception. These distinctive drawings, almost without parallel in 13thcentury England, show a consummate medical illustrator at work and reveal a great deal of information on the medieval pharmacy and the range of therapeutic treatments practised.TONY HUNT is the author of Popular Medicine, Plant Names of Medieval England and Teaching and Learning Latin in ThirteenthCentury England. Author: Hunt, Tony Binding Type: Paperback Number of Pages: 120 Publication Date: 1999/10/01 Language: English Dimensions: 8.51 x 5.41 x 0.36 inches

Science in the Medieval World $35.04 During the Middle Ages, a thriving center for learning and research was Muslim Spain, where students gathered to consult Arabic manuscripts of earlier scientific works and study with famous teachers. One of these teachers was Said alAndalusi, who in 1068 wrote Kitab Tabaqat alUmam, or Book of the Categories of Nations, which recorded the contributions to science of all known nations. Today, it is one of few surviving medieval Spanish Muslim texts, and this is its first English translation.Science (ulum), as used by Said and other scholars of that period, is a broad term covering virtually all aspects of human knowledge. After initial discussions of the categories of nations that did or did not cultivate science, Said details the specific contribution of nine nations or peoplesIndia, Persia, Chaldea, Greece, Rome, Egypt, the Arab Orient, alAndalus, and the Hebrews. He includes the names of many individual scientists and scholars and describes their various contributions to knowledge, making his book a significant work of reference as well as history. Author: AlAndalusi, Said/ AlAndalusi, Sa/ Salem, I., Semaan Series Title: History of Science Series Series Number: 5 Binding Type: Paperback Number of Pages: 144 Publication Date: 1996/01/01 Language: English Dimensions: 8.96 x 6.06 x 0.46 inches

Adult Executioner Costume - Medieval and Renaissance Costumes $33.82 Adult Halloween Costumes - This scary Executioner Costume includes the black robe, black belt with silver buckle, black cuffs and black hood.

Macabre - Grim Scary Tales $23.78 Grim Scary Tales

Macabre - Grim Scary Tales $20.03 Grim Scary Tales

Macabre - Grim Scary Tales $30.71 Grim Scary Tales

Scary Clown Mask - Scary Clown Costume Accessories $11.51 Scary Halloween Masks - This Scary Clown Mask includes the mask and attached hair.

The Names $12.49 No Synopsis Available

The Names $21.25 This book is in Used condition

The Names $11.21 This book is in New - Excellent condition

Jointed Scary Skeleton Cutout $10.39 Includes 1 Jointed Scary Skeleton.

Jointed Scary Skeleton Cutout $10.39 Includes 1 Jointed Scary Skeleton.

Kids Scary Gorilla Costume - Scary Halloween Costumes $39.26 Scary Halloween Costumes for Boys - This Child Scary Gorilla Costume includes the shirt with plush gorilla chest, gloves and the mask.

Werewolf Mask - Scary Masks $18.97 Complete your beastly look with this scary Werewolf Mask.

Terrible Nasty Scary Assorted Toys $8.29 Terrible Nasty Scary Assorted Toys

Scary Twisted Jester Mask - Scary Costume Masks $13.64 Strike terror into everyone around with this Scary Twisted Jester Mask!

Scary Beautiful by Burnham, Niki Edition , 0 $13.99 Scary Beautiful by Burnham, Niki

Llewellyn's Complete Book of Names by Sheard, K. M. Edition , $25.49 Are you looking for the perfect name for your child? Are you curious about names of all sorts? Among the name books available today, none are tailored to the needs of Witches, Pagans, and other seekers like Llewellyn’s Complete Book of Names.From Alma and Ash to Zinnia and Zane, this comprehensive and user-friendly name guide offers accurate and extensive information on more than seven thousand names and their variations, for a total of more than seventeen thousand names, spanning a variety of spiritual traditions, cultures, and centuries. Each impeccably researched entry features factual details on the name’s origin, history, and meaning, including magical and mystical associations. Examples of historical figures and characters from mythology, magical texts, literature, and film are also provided. This essential guide offers everything you need to make this all-important decision, including name selection tips and name lists categorized by theme—the Sun and Moon, the five elements including spirit, the seasons, flowers, herbs and trees, stones and metals, and colors.Llewellyn’s Complete Book of Names features pronunciations for each non-standard name (more than fifteen thousand variations), a glossary of specialized terms used in the book, and an index by gender. It is an invaluable resource for writers, individuals choosing a magical name, or anyone who wishes to find the perfect moniker for a companion animal, home, coven, business, community, or organization.Praise:“Definitely not for Pagans only, this scrupulously researched volume covers a wide range of names, from the traditional, Old Testament Benjamin to the medieval French Goddess name Bensozie. A wealth of onomastic information.”—Linda Rosenkrantz, creator of Nameberry.com and co-author of Beyond Jennifer & Jason, Madison & Montana: What to Name Your Baby Now    

A Scary Scene in a Scary Movie (Hardcover) $29.05 Rene, a high school freshman with obsessive-compulsive disorder, finds life to be like a scary movie, and even after he makes friends with the ultra-cool Giovanni he still feels responsible for saving his favorite teacher, dealing with his missing father, courting the beautiful Ariel, and trying to pretend to be normal for the school psychologist.

A Scary Scene in a Scary Movie (Hardcover) $24.46 Rene, a high school freshman with obsessive-compulsive disorder, finds life to be like a scary movie, and even after he makes friends with the ultra-cool Giovanni he still feels responsible for saving his favorite teacher, dealing with his missing father, courting the beautiful Ariel, and trying to pretend to be normal for the school psychologist.

Technorati Tags: bookmarklet, bookmarks, del.icio.us, delicious, tools